Live Ultralight
- I seek time in the outdoors to renew myself, rekindle relationships, explore, and enjoy nature
- I seek simplicity in my daily life
- I am intentional about the products I purchase and use so that I can be free, go further, lower my impact, & be confident
Be Tenacious
- I do not give up when confronted with challenging conditions
- I'm passionate about seeking continual improvement and know the best results come from constant forward pressure
Ask Why
- I respectfully "Ask Why" in an effort to understand things more fully and find ways to innovate & improve
- I don't accept mediocrity or "the way things are done."
Act Responsibly
- I take responsibility for my actions, results, & our success
- I am accountable for my impact on our customers, coworkers, & company
- I seek to help our company act responsibly for the sake of our community and environment
Hike In Their Shoes
- I listen to all and consider their perspectives
- I consider how my work & actions affect our customers & team members
- I help our team elevate every experience the customer has with us
