Privacy Policy

Introduction

This Privacy Policy sets out how Outdoor Vitals (operated by Hunting Vitals, LLC, 895 N 150 W Unit B, Cedar City, UT 84721) collects, uses, and protects any information that you provide when you use this website and related services ("the Service").

Outdoor Vitals is committed to ensuring that your privacy is protected. We may change this policy from time to time and will notify you of any material changes by email or a prominent notice on our website. Changes are effective when posted.

Effective date: 05/22/2018   |   Last updated: 04/17/2026


Interpretation and Definitions

Interpretation

Words with an initial capital letter have defined meanings. These definitions apply whether the word appears in singular or plural.

Definitions

Account means a unique account created for you to access our Service or parts of our Service.

Company means (referred to as "We", "Us", or "Our") refers to Outdoor Vitals, LLC, 895 N 150 W Unit B, Cedar City, UT 84721.

Cookies means small files placed on your device by a website, containing details of your browsing history among other uses.

Country means Utah, United States.

Device means any device that can access the Service such as a computer, cellphone, or digital tablet.

Personal Data means any information that relates to an identified or identifiable individual.

Service means the Outdoor Vitals website, accessible at https://outdoorvitals.com/

Service Provider means any third-party company or individual employed by the Company to facilitate, provide, or analyze the Service.

Usage Data means data collected automatically from the Service infrastructure (e.g., page visit duration, IP address).

You means the individual accessing or using the Service, or the entity on whose behalf such individual is acting.

 

AI-Inferred Data means information derived or predicted about you by artificial intelligence or machine learning systems based on your Personal Data and Usage Data — such as predicted purchase intent, customer segments, or engagement scores. AI-Inferred Data is treated as Personal Data under this policy.


What We Collect

Personal Data You Provide

While using our Service, we may ask you to provide personally identifiable information including:

  • Email address
  • First name and last name
  • Phone number
  • Address, State, ZIP/Postal code, City
  • Job title (if applicable)
  • Demographic information such as postcode, preferences and interests
  • Information relevant to customer surveys or offers


Usage Data (Collected Automatically)

Usage Data is collected automatically when you use the Service. It may include:

  • Device IP address, browser type and version
  • Pages visited, time and date of visit, time spent on pages
  • Unique device identifiers and diagnostic data
  • Mobile device type, operating system, and mobile browser type (when accessing via mobile)


Information from Third-Party Social Media Services

You may create an account or log in to our Service using the following third-party services: Google, Facebook, Twitter, LinkedIn. If you do so, we may collect Personal Data already associated with your account, such as your name, email address, activities, or contact list.

 

AI-Inferred and Derived Data (New)

In addition to data you provide directly, we and our service providers may automatically infer or derive additional information about you using artificial intelligence and machine learning. This may include:

  • Predicted purchase intent or product preferences based on your browsing and purchase history
  • Customer segments or personas used to personalize marketing communications
  • Propensity scores used to determine the timing, frequency, and content of emails, SMS, and ads
  • Customer lifetime value estimates used to prioritize service and promotions

This AI-Inferred Data is treated as Personal Data and is subject to all rights described in this policy.


How We Use Your Personal Data

The Company may use Personal Data for the following purposes:

  • To provide and maintain our Service, including monitoring usage
  • To manage your Account and provide access to registered-user features
  • For the performance of a purchase contract or other agreement with you
  • To contact you by email, phone, SMS, or push notification regarding orders, updates, and security
  • To send you news, special offers, and information about goods and services you may find interesting (unless you have opted out)
  • To manage your requests and customer service inquiries
  • For business transfers: to evaluate or conduct a merger, acquisition, or asset sale
  • For data analysis, identifying usage trends, and improving our Service, products, and marketing

 

AI-Powered Processing and Automated Decision-Making (New)

We use artificial intelligence (AI) and machine learning systems — including those operated by third-party service providers — to process your personal data for the following purposes:

  • Personalizing product recommendations displayed on our website
  • Determining the content, subject line, and optimal send time of marketing emails and SMS messages (via platforms such as Klaviyo)
  • Segmenting customers into marketing audiences for advertising on platforms such as Meta (Facebook/Instagram) and Google Ads
  • Detecting fraud and preventing unauthorized transactions
  • Analyzing customer behavior to improve our website and product offerings

These automated processes may influence the offers, content, and communications you receive. They do not produce legal or similarly significant decisions without human review. You have the right to opt out of AI-driven profiling used for direct marketing — see 'Your Rights and Choices' below.


Who We Share Your Data With

We may share your personal information in the following situations:

  • With Service Providers: to monitor and analyze our Service, and to contact you on our behalf
  • For business transfers: in connection with a merger, sale of assets, financing, or acquisition
  • With Affiliates: subsidiaries and joint venture partners, who are required to honor this Privacy Policy
  • With business partners: to offer you certain products, services, or promotions
  • With your consent: for any other purpose you have approved

 

Named AI and Marketing Technology Vendors (New)

We specifically share your personal data with the following categories of service providers who use AI or automated tools to process it on our behalf. Each is contractually required to protect your data and use it only for specified purposes:

  • Email & SMS marketing platforms (e.g., Klaviyo) — for automated campaign delivery, AI-driven send-time optimization, and audience segmentation
  • E-commerce platform (Shopify) — for store operations, payment processing, and analytics
  • Advertising platforms (Meta, Google) — for targeted advertising using behavioral data and lookalike audience modeling
  • Web analytics providers (Google Analytics) — for site traffic analysis and performance reporting
  • Customer service and support tools — for support ticket management
  • Fraud detection providers — for transaction security and bot detection

We do not sell your personal information to third parties for their own independent marketing purposes.


Tracking Technologies and Cookies

We use cookies and similar tracking technologies (beacons, tags, scripts) to track activity on our Service and store certain information.

Types of Tracking Technologies

Browser Cookies: Small files placed on your device. You can instruct your browser to refuse all cookies or indicate when a cookie is being sent. Declining certain cookies may limit parts of our Service.

Flash Cookies: Local stored objects used by certain Service features. Not managed by standard browser cookie settings.

Web Beacons: Small electronic files (clear gifs, pixel tags) in pages and emails that allow us to count visitors and verify system integrity.

Session Cookies: Deleted when you close your browser.

Persistent Cookies: Remain on your device when you go offline.

 

Cookie Categories (New)

We categorize cookies as follows:

  • Essential / Strictly Necessary — required for the website to function (shopping cart, authentication). Cannot be disabled.
  • Functionality — remember your preferences (language, login). Can be declined.
  • Analytics — help us understand how visitors use our site (e.g., Google Analytics). Can be declined.
  • Advertising / Targeting — used by third parties (Meta Pixel, Google Ads) to serve relevant advertisements based on your behavior on our site and other sites. Can be declined.

You can manage your cookie preferences at any time using our cookie preference center https://outdoorvitals.com/pages/us-laws-compliance. Declining advertising cookies will not affect your ability to make purchases.

Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website or other websites. You may opt out of personalized advertising by visiting Google Ads Settings or the NAI opt-out page.

 

Data Retention (New)

We retain your Personal Data only as long as necessary for the purposes described in this policy or as required by law. Our general retention schedule is:

  • Customer account and purchase data: retained for the duration of your relationship with us plus 7 years to satisfy legal and tax obligations
  • Marketing data (email/SMS preferences, engagement history): retained until you unsubscribe or request deletion, plus 12 months

Usage Data is generally retained for a shorter period, except where required to strengthen security, improve functionality, or satisfy legal obligations.


Transfer of Your Personal Data

Your information, including Personal Data, is processed at our operating offices and wherever our service providers are located. This means your data may be transferred to and maintained on computers located outside your state, province, or country, where data protection laws may differ from your jurisdiction.

Your use of the Service and submission of information represents your agreement to this transfer. We will take all reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy. No transfer will occur to an organization or country without adequate data protection controls in place.


Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger, acquisition, or asset sale, your Personal Data may be transferred. We will provide notice before your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, we may be required to disclose your Personal Data if required by law or in response to valid requests by public authorities (e.g., a court or government agency).

Other Legal Requirements

We may disclose your Personal Data in the good-faith belief that such action is necessary to:

  • Comply with a legal obligation
  • Protect and defend the rights or property of the Company
  • Prevent or investigate possible wrongdoing in connection with the Service
  • Protect the personal safety of users of the Service or the public
  • Protect against legal liability


Security of Your Personal Data

The security of your Personal Data is important to us. We have put in place suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online. Remember that no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your personal information, we will notify you and the applicable regulatory authorities as required by law — within 72 hours where required by applicable regulations.


SMS/MMS Mobile Marketing

We respect your privacy. We will only use information you provide through our SMS program to transmit your mobile messages and respond to you, if necessary. This includes sharing information with platform providers, phone companies, and other vendors who assist in the delivery of mobile messages. WE DO NOT SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY.

By entering your phone number at checkout and initiating a purchase, you agree that we may send you text notifications (including order updates and abandoned cart reminders) and text marketing offers. Text message frequency may vary. You can unsubscribe at any time by replying STOP. Message and data rates may apply.

We reserve the right to disclose information as necessary to satisfy any law, regulation, or governmental request, or to protect our rights and property.

California Civil Code Section 1798.83 (Shine the Light) permits California residents to request information about disclosures of personal data to third parties for direct marketing. See our full California rights section below.

Our SMS marketing platform may use AI to determine the optimal time to deliver messages and to personalize message content based on your purchase history and predicted preferences. You can opt out of AI-personalized messaging at any time by replying STOP or contacting support@outdoorvitals.com.


Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us and we will delete it promptly.

If we need to rely on consent as a legal basis for processing your information and your country requires parental consent, we will require your parent's consent before collecting and using that information.

 

Your Rights and Choices (New / Updated)

All Customers

Regardless of where you live, you may:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal data, subject to legal retention requirements
  • Opt out of marketing emails using the unsubscribe link in any email
  • Opt out of SMS marketing by replying STOP
  • Opt out of AI-driven profiling for marketing by contacting us at support@outdoorvitals.com


California Residents (CCPA / CPRA)

California residents have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information we collect, use, disclose, and share
  • Right to delete your personal information
  • Right to correct inaccurate personal information
  • Right to opt out of sale/sharing: We do not sell personal information for money. However, we share data with advertising partners (Meta, Google) in ways that may constitute 'sharing' under CPRA. You may opt out via the 'Do Not Sell or Share My Personal Information' link in our website footer.
  • Right to limit use of sensitive personal information
  • Right to non-discrimination — we will never penalize you for exercising your privacy rights

To submit a California rights request: email support@outdoorvitals.com or write to 895 N 150 W, Cedar City, UT 84721. We will respond within 45 days at no charge. We may verify your identity before fulfilling the request.


Other US State Residents

Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of the sale or processing of their personal data for targeted advertising. Contact us to exercise these rights.


Links to Other Websites

Our Service may contain links to other websites not operated by us. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.


Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and, where required by law, by sending an email notification. Changes are effective when posted.


Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

  • Email: support@outdoorvitals.com
  • Mail: 895 N 150 W, Cedar City, UT 84721
  • Website: https://outdoorvitals.com/pages/privacy-policy

 

Do Not Sell or Share My Personal Information: California residents may opt out by  emailing support@outdoorvitals.com with the subject line 'Do Not Sell or Share My Personal Information.'